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A life & business coach is a professional who helps individuals achieve their personal and professional goals by combining elements of life coaching (such as personal development, well-being) with business coaching (career, organisational success, leadership development).
This hybrid approach recognises that success in life and work are intertwined, and offers tailored strategies to maximise a client’s overall potential.
• Entrepreneurs seeking both business growth and life satisfaction
• Executives and professionals aiming for career advancement and personal development
• Anyone undergoing life transitions, struggling with work-life balance, or wanting holistic improvement in both personal and business areas
Both coaching and therapy provide valuable support for personal and professional development, but they differ significantly in purpose, approach, and outcomes.
In terms of Focus and Goals:
• Coaching is primarily future-oriented. Designed to help individuals identify goals, overcome obstacles, enhance performance, and develop skills to achieve specific desired outcomes. Coaching is best for those who want to maximise potential in areas like leadership, business growth, or personal success.
• Therapy is typically oriented around understanding and healing the past and addressing present psychological or emotional challenges. The main aim in therapy is to resolve past traumas, manage mental health conditions (such as depression or anxiety), and support overall emotional healing and wellbeing.
• Choose coaching if your primary goal is to set and achieve personal or professional objectives, and you are not dealing with significant psychological distress.
• Choose therapy if you are facing emotional, behavioural, or mental health challenges that stem from the past or require clinical intervention.
Both approaches can complement each other, but understanding these distinctions helps ensure you get the right support for your needs.
Yes, coaching can significantly help your business grow. Through personalised support, actionable strategies, and accountability, a coach empowers you to optimise your business operations, leadership abilities, and long-term results.
Here are a few ways in which coaching can support business growth:
• Strategic Clarity: Coaches help you define clear business goals, prioritise effectively, and make confident decisions.
• Accelerated Performance: By pinpointing inefficiencies or growth barriers, a coach enables you to streamline operations and boost productivity.
• Enhanced Leadership: You will develop stronger leadership and communication skills, which improves team performance, morale, and retention.
• Accountability & Motivation: Regular check-ins and tailored support keep you focused and proactive, reducing the risk of procrastination or getting sidetracked.
• Objective Feedback: A coach provides unbiased, experienced insights that challenge assumptions and highlight opportunities you may overlook.
• Personal Development: As your mindset, resilience, and emotional intelligence improve, you become better equipped to manage stress and adapt to challenges—benefiting your business overall.
The coaching process for executive leaders typically lasts between three and twelve months, though it can sometimes be as short as a few months or extend beyond a year, depending on the goals, complexity of needs, and specific organisational circumstances.
Individual sessions generally last 60 to 90 minutes and can be scheduled weekly, bi-weekly, or monthly, as determined by the coach and client.
The precise timeline is tailored to the client's professional objectives, challenges, progress rate, and budget. Some clients continue with periodic follow-up sessions or reengage as new goals emerge.