Approximately 10 years ago, Interact won the Effie prize for a communication campaign. Thank you, Afrodita Blasius, for the campaign!
I walked on stage to receive my prize and to say a few words. I remember there were a lot of people in the room and I was quite nervous. There, however, on the stage, were so many lights on me, that I could see nothing. It was as if I was alone in the room.
I evoked this scene because I would like to propose an experiment: imagine that you received a prize and that there are 3 people on stage who should introduce you. These 3 people should present your good sides, what you know best, what you excel at. These are 3 individuals who saw you in action, who interacted with you a lot, have seen the depth of your thinking, your analytical ability, creativity, emotion, the inspiration that your being is capable of.
Who would these 3 people be?
Are these the most important people in your life?
Most of the time, the most important people, the family for most, do not see our bright side.
For me, I think the three people would be among my clients.