‘The product…fights anal fissures’
This is a commercial I heard this morning on TV. While I was making tea, cutting some fruit for breakfast, I let the TV run in the background, to listen to what happened in the last 24 hours.
I heard this commercial before, but I glossed over it, as many of us do on a daily basis through many other inadequate ones, I would say, for a news program.
This time, I was sensitive because, the day before, I had talked to an editor from a TV channel about childern’s education in Romania, about what we can do to better prepare them for the future.
We talked about what the association that I am part of does, what many businesspeople do pro bono, many coaches, mentors, NGOs, how we involve principals, teachers, students, parents.
Beyond those, however, I think it is relevant what we do in other aspects of our society. Television for example. I believe it is necessary to change in some places the conversations we have in public. The child takes a lot from the environment, the little creature is mimetic, their values are in development. It would be desirable from those who generate the environment to behave more responsibly. I understand that money is of importance. However, I wonder what kind of conversations would the people on TV like their children to hear every day?
I know, life is full of ugly things. Surely everyone can see. Maybe it would be good for a child to see them after they have developed their critical thinking, imagination, curiosity, empathy, having had some values instilled in them first. Then, the child will know how to take beautiful and new things from reality, on their own.